Marketing Communications Manager Job Vacancy Dubai

Marketing Communications Manager | Al Futtaim Automotive | Honda

Location: AE

Overview of the role:The Marketing Communications Manager (MCM) is responsible for overall brand development, brand performance and generating opportunities to do business (OTBs) for Honda Cars (New and pre-owned), Motorcycle, Power Product, Marine and Aftersales in UAE. Team management of direct and indirect reports, Alignment of plans, activities, and budgets to create a Brand representation in the country. Working closely with the OEM, Al-Futtaim Regional Honda companies and Marketing COE counterparts.

Responsibilities: 

•  Develop marketing actions in line with the organization annual operational and financial target.
• Stakeholder engagement with Agency and internal divisions on smooth delivery of campaign on time.
• PR activation with the media to represent brand stories on digital and offline media .
• Structured Marketing approach for all Honda brand product line up: Cars, Motor Cycle, Power Products and Marine.
• Analytical skills to interpret the digital marketing KPIs and develop counteraction when needed.
• Originating and developing marketing strategy and budget cycle.
• Activating yearly marketing plan development with Brand Director, direct teams and agency.
• Brand Governance across all physical and digital environments.
• Developing and maintaining a communication scorecard, report results periodically, along with findings, recommendations, insights.
• Management of Creative, Media, Social.
• Events and sponsorship calendars.
• Full reporting of regular updates on campaign performance.
• Marketing budget management.
• Effective team management.

Required Skills to be successful:

-Experience with managing marketing campaigns, events and sponsorship.

-Experience with managing strategy and budgets.
-Experience with brand development.
-Experience with digital marketing.

What equips you for the role:

• Bachelor’s Degree in Marketing.
• 7-10 years’ relevant Marketing experience in the automotive industry.
• UAE/GCC experience.
• Management of creative, media, social platforms.
• Management of events and sponsorship.
• Campaign management.
• Marketing budget management.
• Digital marketing experience.
• Experience dealing with agencies.
• Verbal and written communication.

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